Marketing Management
Material type:
TextSeries: SAGE eVidyaIndia SAGE Publications 2010Description: online resource(260 pages) illustrationsContent type: text ISBN: 9789386042224Subject(s): Business and Management | Marketing Strategy and TheoryAdditional physical formats: No titleDDC classification: 658.407124 LOC classification: HD30.4Online resources: Click here to access online Summary: A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop appropriate strategies. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the present-day marketing arena.<br /> <br /> The author states that the marketing activities should start by converting the technical product to a marketing product by linking to the needs of the target customer. The author also reclassifies the need hierarchy to suit the marketing professionals and introduces the concept of ‘rebel need’.
| Item type | Current location | Call number | Status | Date due | Barcode |
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eletronic book
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IEHE Library | 658.407124 (Browse shelf) | Available | EB005 |
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| 658.3008 Ecology, Culture and Human Development | 658.3008 Ecology, Culture and Human Development | 658.406 Perspectives on Learning Disabilities in India | 658.407124 Marketing Management | 658.407124 HRD Audit | 658.407124 Academic Writing | 658.407124 Research Methods for Graduate Business and Social Science Students |
Includes bibliographical references and index
A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop appropriate strategies. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the present-day marketing arena.<br /> <br /> The author states that the marketing activities should start by converting the technical product to a marketing product by linking to the needs of the target customer. The author also reclassifies the need hierarchy to suit the marketing professionals and introduces the concept of ‘rebel need’.
In English
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